Marketing Essay Example | Topics and Well Written Essays - 500 words - 37

Marketing - Essay Example Product differentiation is becoming more and more of a factor in restaurant services promotions. Restaurants like Houlihan’s can start out with a differentiation that is more externally based, relying on the uniqueness of its services to separate it from competitors. But due to marketing related factors such as market saturation, the company may also have to differentiate its services internally to keep up with an increasing focus on segmentation of consumers and product differentiation to meet this segmentation. Thus, Cebrzynski’s article shows how a restaurant should also move laterally to provide more choices to the consumer. Houlihan’s, like other restaurant services, should also show an increasing attention to service quality as well as incorporating extra-environmental trends such as vending into its traditional service line options of two differentiations.From a quality assurance standpoint of marketing and sales, Cebrzynski's article shows how restaurant company marketing success has thus far mainly been due to profitable and well-timed expansion and the use of clearly-defined segmentation bases to which marketing strategies are applied with a high degree of innovation. The company has established inroads into a frustrated customer base beginning with its expansion into consumer and environmentally friendly products. The company researched its customer base to find their biggest complaints and worked to serve them so that they would enjoy a higher degree of customer satisfaction and loyalty.

Movie Review The Color Purple Example | Topics and Well Written Essays - 500 words

The Color Purple - Movie Review Example Celie spends her time cooking and cleaning, caring for Albert's children, and putting up with Albert's father whom Albert all but worships and Celie hates. Celie makes a friend in tough Sophie, a young girl who marries a Harpo, a dapper young man. Even though Harpo's father is against the marriage, Sophie wins the battle and they are married in the small church. Sophie and Harpo squabble over who is the boss of the house, and one day when Celie is working in the yard, Harpo asks her how he should control Sophie. She tells him the only thing she knows: "Beat her." After Sophie bawls Celie out for the advice and Harpo shows up with a black eye, Sophie leaves Harpo for something better. Celie wishes she could leave like that, but she knows Albert would likely kill her if she even thought about it. Celie often thinks of Nettie, who had taught her how to read and write, since Nettie had gone to school and Celie did not. Unknown to Celie, Nettie was writing her letters, which she never saw but asked for often when the post was delivered. When Celie went to town, she often thought she saw her baby girl, whom she had named Olivia.