The Twilight Saga 5: Midnight Sun 26. Awakening

The constant drone of the machines continued to echo through my psyche as the evening street lights casted shadows through the hospital room. Rene refused to leave Bella's side for any period of time. I let her have my seat next to Bella but continued to stay in the room, sitting in the corner quietly listening to Rene's thoughts whirl through her child like mind. She was unlike Bella in every way; she even sensed danger when it came to the Cullen's, unlike Bella. My poor baby†¦what time is it? She looked towards the clock. Eleven. Charlie should be here shortly. I'm going to have to have a talk with him. Her thoughts then became a little disjointed in anger as she thought of her daughter falling down two sets of stairs because she had run away from Forks. Forks, she scoffed internally. I knew this wasn't a good idea. I warned her. I told her she didn't have to leave. What kind of mother am I to condemn my child to a place like Forks? Ignoring her constant prattling, I continued to stare, fixated on Bella, waiting for her eyes to open, willing them to just flutter. I couldn't see the clock that was over my head, but I was counting every second as they passed. It was easy to keep track because my only focal point was Bella and how long she had been devoid of consciousness. It had now been exactly 39,982†¦83†¦84 seconds since we arrived at the hospital. Her heart thrummed evenly as her scent was beginning to slowly return to her. The sweet nectar that was her life filled the room with the delicious aroma. Craving the sweetness, I brought the scent into my lungs, letting my throat burst into flames. It was only two hours ago that she finished her second blood transfusion and I was afraid her scent would forever be a pitiful imitation of the luscious blood pulsating through her body. It felt like my body was undergoing physical suffering owing to her condition. Her blood deficient was because of me; a creature so monstrous that I preyed on this innocent creature by allowing her to become a part of my life. More than that, she was my life. My phone lightly vibrated in my jeans pocket ?Cdistracting me from my internal torment – and I pulled it out to read a message from Alice. Just picked Charlie up from the airport. Will be there in fourteen minutes. Snapping my phone shut, I got up to move to Bella's other side. With her mother here, I kept my distance, not wanting to over step my bounds with a parental authority that I so recently met†¦and especially under these circumstances. â€Å"Charlie will be here shortly. Carlisle and Alice just picked him up from the airport,† I said lightly. It's about time. â€Å"That's good,† her eyes never left Bella's face. For over an hour before now I was struggling to come over and talk with Rene. I wanted to flush out a good story to tell her about why we were here in the first place. She got the gist of the story from the doctor about her going through a window after falling down two flights of stairs, but that was all. â€Å"Mrs. Dwyer,† I began. Such a gentleman†¦Mrs. Dwyer. Her penetrating gaze moved from Bella's face to mine. Her eyes widened a little at my appearance. It always caught humans off guard, the little indications they didn't comprehend, no matter how many times they'd seen one of us before. She studied my face for only a brief second before she saw the grief that was displayed squarely on my face. Ignoring her senses she brought her thoughts to my expression. He really cares for her. He looks like he is going to cry. â€Å"Rene,† she corrected me. â€Å"Yes, of course, Rene. I wanted to apologize for this whole incident,† I used my smoothest voice to ease her stress, one I retained for not alarming humans. â€Å"This isn't your fault†¦,† she began, but her thoughts caught up to her mouth. What was he doing down here anyways? He didn't†¦follow her did he? He's not a stalker†¦is he? She tried to smile politely but even without her thoughts as a guide I could have guessed what she was currently thinking. Her thoughts weren't far off base. I was her vampire stalker, watching her sleep every night. I continued, not wanting to think that once she recovered, this would be the end†¦no more stealthily hiding in her room. â€Å"Yes, it is my fault. I really care about your daughter, so please understand that I want the best for her†¦Ã¢â‚¬  â€Å"Why are you here?† She blurted out. â€Å"When I brought her home after playing baseball with my family she became upset. She really misses Arizona and after I confessed my feelings for her she became angry.† The memory of her yelling at me flashed through my mind. Though she was acting, it burned to hear her say goodbye and slam the door in my face which is ultimately my worst fear. His feelings? Hum, I wonder how much he actually cares for her†¦I hope her actions aren't because of me†¦my past†¦because of my fear of her staying in Forks. Nope, not his fault†¦mine, all mine. She stared at me with her eyes filling with the sorrow of her thoughts, so I went on, trying to distract her from her mental images. It was entirely my fault, not hers. â€Å"When I found out she had run off to Arizona†¦from a call she made to Alice, I had to fix it. Carlisle and Alice came with me to try and convince her to come back to Forks; that we all loved and missed her.† We all love her? Their relationship is a little more intense than I realized. Rene speculated. â€Å"She agreed to meet us at our hotel room but she never made it. Carlisle was actually in the hallway getting ice when he heard a loud crash. Alice and I heard it also,† The look on my face showed pure agony at the thought, though this wasn't acting, this was how I truly felt. â€Å"It was Bella; she had tripped and gone through a window. We rushed to get Carlisle but he was already there. All three of us helped stop the bleeding and get her to the hospital.† Poor child. He must have been scared out of his mind. Rene reached over to place her hand over mine. â€Å"Thank you for saving her.† â€Å"Thank Carlisle. He's the doctor,† â€Å"Yes, but without you, he might not of been able to stop the bleeding in time,† a tear slid down her face and the white blanket covering Bella now had a wet spot from the droplet. Edward, we're here. Alice called out to me through her mind. I have to warn you, he's not happy. You might want to get out of there before†¦ The door to the room flew open as Charlie came marching in, livid. His face was so screwed up in anger that all the blood had rushed to his face, covering it purple, like a radish with a sun burn. â€Å"This is all your fault,† he pointed a finger at my chest, coming closer and closer. I backed away from him, â€Å"I'm sorry.† It was a pathetic attempt, but it was all I could think to say with him advancing on me. I nearly knocked over my tray of food; nothing more than a prop, really, but my mind was in such anguish that I wasn't paying attention. No, this is my fault, Rene thought while stepping in between us. She placed her hands on Charlie's chest and began to push him towards the door. â€Å"Mr. Swan, I†¦Ã¢â‚¬  I began. Rene interjected. â€Å"Charlie, that's enough. Let's talk outside,† she commanded sternly. â€Å"You won't ever see my daughter again. Do you understand?† Charlie continued to shout at me as Rene continued to heave against him until he was outside of the door. His threat was unnecessary because I had to leave her to let her live a peaceful life without all the peril. I backed slowly into the corner, sitting down on the chair again. Bella's breath had picked up slightly; the tempo of her heart increasing, like she could sense the tension in the room. Watching her small chest lightly rise and fall with each breath, seeing the blood flow seamlessly through her translucent skin, listening to her heart which was echoed perfectly with the monitor all just emphasized how delicate and precious she really was. I had to save her from the nightmarish creature I feared and loathed that finally made it to the surface when I tasted the rich flavor of her blood. I was afraid that I wouldn't have enough discipline left to be around her forever. Would all my efforts fail? Pushing my ever growing thoughts of leaving from my mind ?C fighting tooth and nail against what I didn't want to be – I opened my mind to the conversation that was now being shouted in the hall. Listening in on their conversation wasn't difficult in the least. They were barely standing outside the door and with their raised voices it was loud enough that even the humans could hear it. â€Å"Charlie, calm down right this instance!† Rene yelled at him. â€Å"You left him in there with our daughter. She left because of him,† he growled furiously with the protective concern, emitting a possessive edge in his thoughts. I could witness his livid expression through Rene's human eyes. Not the best vision, but it would work. He was right, though; she did leave because of me, because of the danger I placed her in. Looking at her limp form on the bed, her brown hair surrounding her glorious bruised face only brought more fear rippling and quivering through my still form. I was gasping at the air like I'd been suffocated. â€Å"No. She left because of me! If she wasn't so scared to fall in love in Forks than she wouldn't have run away in the first place. This is my fault, not his. If you want to blame someone, blame me,† she retorted. â€Å"You didn't hear the way she yelled at him.† I flinched at the memory, my nerves stretching tight ?C guitar strings, tensed to resonate at the gentlest of pressure. â€Å"She was so angry and upset,† his voice had lowered some, noticing all the attention on them. Charlie hated attention as much as Bella did. â€Å"Wait, did you say love?† Rene eyed the door automatically, picturing my tortured face in her mind. â€Å"Yes. I believe he loves her,† she murmured. â€Å"Well†¦Ã¢â‚¬  he stuttered. â€Å"That still doesn't matter!† â€Å"They were trying to help. You know our daughter, she is very clumsy. If it didn't happen now it probably would have happened in the future. It's better if it is when a qualified emergency room doctor is around,† Rene rubbed his shoulders. I could hear her impatience at her ex-husband. Dr. Jones was still on duty and over heard part of the conversation in the hall. Must be her father the way he was yelling. He walked towards them. â€Å"Hello, I'm Dr. Jones. I am the one who worked on your daughter this afternoon.† A nurse had followed behind him and entered the room. She began taking Bella's vitals, not even realizing I was sitting in the corner. Her thoughts concentrated on the information she was writing down on the chart. I continued to listen to the conversation outside the door. â€Å"Oh, hello, yes†¦I'm Charlie, her father. Dr. Cullen told me she was in a medically induced coma?† The light rhythmic movement of Bella's heart continued at a steadied beat, a little faster than when she was in a peaceful sleep. Again, I was counting the seconds. â€Å"Yes. She is healing nicely. Once her swelling goes down around her brain we will try and wake her, but it is strictly up to her body to decide when she is ready to awake from this coma,† he stated firmly, yet in a tone that would help ease his stress. â€Å"Yes. Of course. I understand,† Charlie rubbed his temples. â€Å"I'll leave you alone. Let you have some time with your daughter,† he murmured before walking away. â€Å"Thanks,† Charlie barely spoke. When the nurse swiveled around she finally saw me sitting there. Her heart jumped and began beating wildly. I didn't even see him sitting there. â€Å"Oh, I'm sorry. I'm just leaving now,† she began to walk towards the door. Now that I think about it†¦ she glanced over her shoulder. He is hot! I might have to volunteer to come back in here tonight. She finally opened the door nearly knocking over Charlie who had reached for the door at the same time. Standing, I opened my mouth to apologize again. Charlie held up a hand. â€Å"No need.† Rene continued to stand in the hall, uncertain if she needed to enter or not, worried that Charlie might decide to release some more of his fury on me. â€Å"I'll leave you two alone,† I mumbled while walking out of the room. Rene turned to get dinner, taking deep breaths while her thoughts were grumbling in complaint at Charlie's behavior. And he's such a nice boy†¦I just don't understand. As soon as the door clicked shut Alice was at my side. I see he calmed down. He was in a white rage in the car on the way over here. I thought I was going to have to restrain him he was so angry. I nodded, not speaking. I was still burning from the pain. I know what you're planning. I ignored her. Curiosity continued to eat at her as she walked next to me down the hall which was rich with the scent of bleach and plastic. She looked at me inquisitively, wondering what I was thinking that was making the visions in her mind flash. My thoughts were burning, wishing I could know what was going through Bella's mind right now. Her mind was closed to me, and now her eyes were too, the one link I had left to her internal knowledge. Everything is going to be okay, I can see it. She tried to comfort me. Still, I continued to walk silently next to her. Bella's oddly deep brown eyes were fixated in my irises which were crimson with fresh human blood. My contacts were beginning to burn away. Before I could ask Alice, she had another box placed in her palm. Here, let's not give Charlie any reasons to hate you more. â€Å"Thanks,† I replied dully. If I thought going on a single hunting trip – leaving Bella behind, vulnerable – was excruciating, the next twelve hours were worse. The extreme and generally prolonged pain and mental suffering were the most constant of my torments. But, the most painful of my torments was Charlie's possessive nature over his daughter. With him here, I was basically kicked out of her room, Rene constantly apologizing for his poor behavior. During the afternoon hours Alice and Rene would converse about everything from style to yoga classes, even though Alice has no need for yoga. Though I sat there, listening to their conversations, they continued to become aware of how tightly wound I was, feeling the stress emanate out of me without the special gift that Jasper has. Edward, Alice called from her mind around two in the afternoon. Charlie is going back to Forks. The officers†¦well, he is the police force, they need him back. He already received that call and will be on a plane by five. This was the first decent news I had heard in days. Regardless, today would be a hard one. Harder than the day before because each second that I continued to count added to the time that her deep depths were closed, her mind locked up tighter than Fort Knox. Like Alice had predicted, Charlie came strolling around the corner to give us the news about his departure. He completely ignored me, but in his mind he was thinking daggers towards me. Daggers that would never pierce my cold, steel skin. Rene walked with Charlie out of the hospital, leaving Alice and I alone together. Let's go see Bella. Without answering her, I rose, walking quicker than human speed towards the room. Whenever Charlie wasn't taking up all of Bella's coma time, I was there, by her side. When I got the chance, I was holding her. Rene had stayed the night, and was planning on doing it again ?C something I wasn't terribly excited about. When we reached the door I opened it and was instantly hit with a spectacular scent wafting through the room. Each breath was full of fire which was also full of her life. I ignored the burning, pushed it in the back of my mind. There was a newspaper on her bedside table. I picked it up to the page that was left open. It was a story that covered the arson of a ballet studio and theft of a car that was left outside. Anger pulsed through me at the thought of James again, though I pushed it aside because another angry thought hit me. I wished that Rene hadn't known about this, because now she was too afraid to stay in her own home. My continuance of emotions ached for some kind of physical outlet, and yet the only outlet I had was now gone, dead. Not today†¦Alice murmured. She's not ready. My hopes plummeted at this news. She continued to watch the future which spun, twisted and became mangled again. I wish†¦ â€Å"This is obviously not the time to bring that up,† I barked. I was just going to say I wish she'd wake up soon, Alice's eyes were wide with innocence, and I didn't believe it for a second. Looking at her eyes, I saw the reflection of my own eyes which were an odd brown, muddy color. Momentarily it caught me off guard, forgetting I was wearing the contacts, even though they continued to obstruct my perfect vision. I stole my eyes away from her to bring them back to Bella's limp and lumpy form. Her eyes were closed lightly, as if she were very peaceful. Her hair glinted in the bright white light over her face. My remorse and the guilt burned with the thirst, and, if I had the ability to produce tears, they would have filled my eyes. Each second that I continued to count reminded me of the precious soul lying in the bed before us. She was so breakable, and I broke her, she was good and she didn't deserve my fate. My mind was bouncing around like a tennis ball, willing myself to stay away from her, to no longer let my life collide with hers†¦destroying it in the process. What have I done? As the hour passed my mind continually would titter on a line of right and wrong. First, my thoughts leaning one way, then the other. Alice was becoming irritated at my constant state of vivid flashes of the future which would crumble every time I changed my mind. Then, when I didn't think the burning could get worse, I imagined her waking up and kicking me out of her room. I had to remind myself that she had every right to hate me, to not trust me with her safety. That she should. Would you quit! Alice shouted from mind. You aren't going anywhere. I won't let you. Remember, you did save her life. Her thoughts were confusing and incomprehensible. Did I not place Bella in front of the danger that lurked around her until it struck? Wasn't this all my fault in the first place? Quickly, I decided that the best course of action was to ignore her thoughts. After an hour had passed Rene entered the room, her mind happily jumping from subject to subject. What books she liked, her favorite movies, how she painted Bella's new room in Florida. Each second, I counted†¦I angered even more†¦mostly at myself. I tried ignoring Bella once, letting her go and it didn't work. I remember thinking that there were other options besides her ultimate doom. Now that I am sitting at her bedside, where she was on the brink of death nearly twenty four hours ago, I realized that keeping her in the fragile state would inevitably destroy her. I had to leave. Not now, but after she recovered. I did this, I have to clean it up. I won't leave her here, broken, without help. I've had it! Alice stood up. â€Å"Rene, I'm sorry, I have to go. I'll see you tomorrow.† So soon? Rene stared at me. But he's not good company. â€Å"I understand, dear. See you tomorrow.† Surely it had to be miserable being around me, but if they understood my frustrations, my ever growing war that was raging inside me, then they would leave me alone. I argued with myself as the evening hours progressed, afraid my less noble side would win the argument. To add to my ever growing torments, the silence emitting from Bella was torturing me. Night after night I watched over her, and she spoke, tossed, turned, and murmured some more. Not last night†¦and not tonight. The mystery that surrounded Bella continued to make my curiosity flare. The lure of her unprotected and unconsciously spoken thoughts were making me sick with regret. I should have stayed away and then tonight would have been like any other night when I went to visit her. I missed her murmurs, her spoken dreams and fears. The only sound from Bella was her light breathing, which had a little rattle from her bruised ribs and her steady heart beat. I shook my head in disgust at what I had done to her. Though she was bruised and tubes and wiring seemed to be coming from her every orifice, she was still beautiful. Her dark hair was tangled wildly around her pale face. As the night progressed into the early morning hours, Rene never kicked me out. Instead she slept resolutely with Bella's hand in hers. Jealousy raged inside me at her touch. I wanted it to be me holding her hand, lying with her, comforting her. It was foolishness to think that we belonged together, even though I could never imagine myself without her, or with anyone else. She deserved happiness and love with whomever she chose, yet she chose me†¦the cold inhuman creature that almost brought her to her death. Could a dead frozen heart break? I felt like mine was. In an instant, a memory flooded my troubled mind, making my mind teeter in yet another direction. That first evening I became the peeping tom†¦Bella, she was dreaming of me, mumbling my name. â€Å"Stay,† she sighed. â€Å"Don't go. Please†¦don't go.† That was the night she changed me, the rare and permanent thing that you could never give back. It was love, and no matter how many years pass, hundreds, thousands, tens of thousands, I would forever love this one girl. I gazed at her unconscious face, reminding myself of the love that had settled into every portion of my stone body that night. If I loved her though, then I was strong enough to leave her because that is what would be best. Loving her would not keep me from killing her, if I let myself make mistakes, like I did this week, she could be killed. Though, it would not be intentional, only a horrible accident. Obviously, I am capable of making mistakes. In only an half hour of speaking with her for the first time I slipped up twice. Deliberately, I took in a deep breath, letting her scent rip through me like wildfire. With each breath, I let it remind myself of the monster that was living deep inside me. Though he was gone, missing right now, I knew he was still there, sending waves of fire through my throat. Rene was sleeping soundly now, dreaming about a horseback riding class she had that was a little bizarre. Still, I continued to count the seconds as the sun rose over the mountainous horizon. I closed the vertical blinds so my skin wouldn't sparkle. Again, I felt my contacts disintegrate and had to replace them. In the bathroom, my eyes still were bright red with Bella's blood. Another reminder of the damage I inflicted upon her by being with her. I felt my pocket vibrate and reached in to grab my phone. It was nine in the morning. It had now almost been two days of a still, unmoving beauty lying in this bed, comatose. I read the message. Bella will awake at 913. Thought I'd give you the heads up so you could wake Rene so she could get her breakfast. It will give you time to be alone with Bella. A great relief spread over me at this news. The seconds I would no longer have to count because she would be awake, talking to me. Purposefully, I dropped my phone, the sound vibrated off the walls in the tiny room. Rene jumped to her feet. â€Å"What's going on? Where's Grace?† she mumbled, her face bewildered. I had to suppress a laugh. â€Å"Grace?† I asked. â€Å"Dream,† she muttered. That horse scares the living fire out of me! Again, my giddy state was hard to control. My lips twitched on the edges at the thought of her waking. â€Å"They are serving breakfast,† I offered. Oh course, he wants time alone with her. â€Å"Yes, breakfast sounds nice.† Rene left with one last glance over her shoulder before shutting the door. Curling up onto Bella's bed, I held her hand while watching the clock. The seconds were going by slower. The last minute before her awakening seemed to take twice†¦no three times as long. Each second that ticked by had my thoughts scattering in every direction. Now that I knew she would be awake soon, the thought of leaving her was inconceivable. I would always love this fragile human girl for the rest of my limitless existence. I gazed at her unconscious face, feeling this love for her settle into every portion of my cold steel body. If I wasn't strong enough to leave her maybe I was strong enough to construct a new future. She moaned while her eyes fluttered. Could a dead, frozen heart beat again? It felt like mine was about to.

BIS tut

Cost reduction Now opportunities to the It organization . It increases the brand value of the company 3 How did Softener benefit from introducing its green IT data centre? Answer Low entry cost to customer high efficiency Less operation cost Reduced the complexity due to single sources for all the hardware 4 What are the mall drivers that motivate organizations to adopt Green IT? What was the driver for it is echo friendly echo friendly . Cost reduction enhance the brand value of the company because people are after the renewable products .Government regulations such as carbon tax . 5 What was the approach used by Softener to adopt Green IT? Answer A multi-tiered ,multi -tenant storage platform . A secure , scalable and customer partitioned network layers , capable of incorporating high touch embedded services . Improved power usage effectiveness Hough low – power draw equipment and sophisticated rack cooling systems to circulate water The ability to remotely specify hardware requirements and provide access to their custom – designed solution within minutes Further Reading Read â€Å"Business Basics. UDF†, under â€Å"Additional Resources† label on Model, to provide you with a basic understanding of business. References: Balkan, Philips, Lynch & Blakely (2013), Business Driven Information Systems (Australian/New Zealand 2nd edition).

Network Security Essay Example | Topics and Well Written Essays - 1250 words - 2

Network Security - Essay Example But with this ease of information access comes the issue of security. With the increase of information flow, there has been an increase in the number of attacks on information by hackers. Attacks such as Denial of Service (DoS) Attacks, Spoofs, Sniffing, etc. have increased with the increase in the availability of hacking tools which are free of cost. Valuable information is lost in the process. For example, if a customer buys a product of a particular organization through their web-site and a hacker presents himself as the organization and receives the money from the customer, valuable information such as the ID of the customer, his credit card numbers, his passwords are all stolen by the hacker. Therefore such information has to be transferred securely over the Internet. Encryption is the most common way of securing valuable information while transmitting over the Internet (Rahman, 2003). Networks are secured in a different manner. They are secured using tools called "Firewalls". W henever transactions or information between a customer and an organization are being carried out, a particular pattern is followed. Firewalls recognize and allow only these transactions or processes to be carried out and block out all the unrecognized patterns. By implementing Firewalls, most of the attacks from the hackers can be kept out. Securing a network just does not happen. There are many issues to be considered when making policies for network security. The three main issues back in the earlier days were Confidentiality, Integrity and Availability. Due to the advances in the technologies, these issues have been mostly resolved. But in the present day Networks, other issues have appeared. These issues will eventually result in the breaching of confidentiality, integrity and availability thereby defeating the cause of coming up with Network Security policies. We can ask the following questions to resolve the recent issues related to Network Security: Should Identity Manager be put back to the User Identity Control from the top down approach has traditionally been imposed by all Enterprises and Governments. But this has resulted in resilience from the users. Users have always found it difficult to cope up with the time constraints resulting from the above mentioned approach. This approach looks increasingly antiquated for the present day user needs. Microsoft's Kim Cameron once noted that: "A system that does not put users in control will - immediately or over time - be rejected" (Dean, 2006). This is true because users expect real fast response and do not like to waste their time in waiting for a response from the requested network or system. Identity Control being at the Server side is the key to ensuring trusted relationship for billions of business transactions all over the world. Identity Control being at the server side makes it possible for the replying Network to ensure that the keys constructed are secure. Since the control will be present with the server, no user will have chance of even attempting to break the key and steal the information being transferred. At the macro level, the advantages that accrue in the form of innumerable applications and services,

Yanamano Culture as Portrayed by Chagnon Essay Example | Topics and Well Written Essays - 750 words

Yanamano Culture as Portrayed by Chagnon - Essay Example Anybody carrying out any study on societies should focus on the positive more than the negative side of the society. Chignon displays the Yanomami society as fierce, primitive, and violent while Sponsel sees it in another way.   The Yanomami live in Venezuela and Brazil, are full of conflict and aggression, and considered as one of the most violent tribes in the world. The tribe is also primitive in many ways as they do not wear clothes â€Å"†¦when you are stark naked, and the invention of the handkerchief is millennia away" (Chagnon 13). Chignon portrayed the Yanomami people as one of the largest society living in their traditional norms especially the organized warfare. Chagnon characterizes the tribe as fierce people amongst themselves although a number of anthropologists have disputed Chignon’s portrayal of the tribe. The tribe according to Chagnon is sly, and intimidating. For instance, when Yanomamo learned a new vocabulary â€Å"Oh shit† and later understood its offensive meaningâ€Å" they used it as often as they could in their presence" (Chignon 14). One form of violence is the duels that are ritualized among the people and can be interpersonal or inter-village with many r ituals governed by well-set rules. For instance, in the cases of physical duels to people hit each other many times until one of them retreats or collapses. The fight may involve chest pounding with fists, slapping with an open hand, or by using some weapons such as wooden clubs or long poles. Duels are mainly for resolving conflicts and sometimes act as sports like any other culture where people practice boxing. Some of the fights are due to infidelity, and jealousy. The other form of violence portrayed by Chagnon is a raid where several men waylay an enemy at dawn as he walks out from the Shabono going for a bath or elimination. The raid results in death and sometimes a massacre of ten or more people before the raiders retreat to their homes.

Against Abortion Research Paper Example | Topics and Well Written Essays - 250 words

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A region in the developing world faces water supply problem - Essay Example er provision; interlinking of rivers and rainwater harvesting and their comparison based on cost involved in the method and the impact of the method to the environment. It is found that rainwater harvesting is the cheaper method to be used to provide water in India. Despite the fact that India has quite a number of rivers like; Ganges, Krishna, Brahmaputra, Tapti, Yamuna, Narmada, Godavari, Mahanadi and a good climatic weather condition characterized by availability of rainfall throughout the year which amounts to 4000 billion cubic meters of rainfall, it still has to contend with the issue of water shortage (Bombay, 2010 p 47). 1This can be linked to the following factors: 1. Increased demand for water by households, industries and for irrigation in farms: In 2006, it had been found that India used about 829 billion cubic meters by volume of water. This was shared such that irrigation consumed between 89 to 92 percent, industries used between 2 to 5 percent and the households used between 3 to 9 percent of to total volume from both underground and surface water sources as per the records of World Resource Institute, Earth Trends 2001. This consumption is expected to rise to about 1.4 trillion cubic meters or to double by the year 2050. This increase results from the rapidly growing population which will result into the need of more grains which are the products from the farm industries. This in return adds pressure onto the need of high production quantity and efficient irrigation methods (Shahan, 2009).2 2. Population growth rate: The population of India is expected to hit the 1.6 billion mark by the year 2050. Such a drastic increase in population is going to add stress on the existing water. The increase in population implies the need for more industries to meet the need of the people and increased reliance on the agricultural sector for both the raw material and food. The firms would need more water for irrigation and this increases shortage in the

Laboratory Report of an experiment on Optical Fibre Transmission Lab

Laboratory of an experiment on Optical Fibre Transmission - Lab Report Example Optical fibre is popular as a global means of telecommunication. The study of the signal generation and wavelength regulation in fibre optic systems is vital in the design and improvement of systems by optimizing the configuration properties. Fibre Optic communication system uses the physical principle of light reflection. As light travels through various media, depending on the density of the medium, the light goes through total internal reflection. This takes place when light is propagated inside a transmission medium with a greater optical density than that of the medium outside. This property depends on the difference of the speed of light inside various mediums. The ratio of the speeds between the mediums and the speed of light in a vacuum is referred to as the refractive index of that specific material or the medium. In this model, N1 is the refractive index of material 1 and N2 is the refractive index of material 2 which the light passes through. Angle ÃŽ ¸1 represents the angle of incident while ÃŽ ¸2 represents the angle of refraction in the boundary between the two light transmitting materials. When light moves from a medium with a higher refractive index than that of a lower refractive index, the angle of refraction can be shown to be 90Â º at critical angle ÃŽ ¸c. This is represented in the model below. Above the incident angle, in the boundary between the materials of higher refractive index and that of low refractive index, there is a total internal reflection of the light. Therefore, the fibre is made as thin as possible to maximize the size of the incident angle and ensure that it is always higher than the critical angle. Even though it is possible to direct the inside an optical fibre, it is vital to decide on the way the input signal ought to be reduced on the basis of its frequency of that signal. This is a safe way of transmission in

Theology Marriage in the 20th Century Essay Example | Topics and Well Written Essays - 750 words

Theology Marriage in the 20th Century - Essay Example Duncan thinks that perhaps knowing how to fight will help his son survive as a man in a man's world, just as he thinks this skill helped himself and his brothers cope with life: "Over time, physical combat begot intellectual combat, and our competitiveness and discipline allowed us to be fairly successful in the world" (Duncan 2009, 1). Mr. Duncan wants to be a just parent, as he worries about "failing [his] children" (Duncan 2009, 1). What he means to be the implications of failing his children, one is not exactly sure. Would his children become effeminate if they didn't learn how to fight Would they not have material success in the world if they didn't learn how to fight Duncan says the conflict between pacifism and fighting "creates a kind of parental dissonance, a discomfort that [he feels] slightly embarrassed to talk about in polite company" (Duncan 2009, 1). Duncan wonders if he is being a good father by not teaching his son to fight-just as his own father seemed to have been an effective father by teaching his sons how to fight, and also carry on the legacy of his grandfather. Duncan seems to be indebted to his father but conflicted by the social message of the Catholic teaching he grew up with: "My father would tell me that my son should learn to fight. My church tells me he should learn to love. Am I a bad father for teaching him one, and not the other I hope not" (Duncan 2009, 1). In some ways, Duncan feels a call to lead a "countercultural" sort of lifestyle. He says he is "a Catholic who takes the call to be a peacemaker much more seriously than [his] own parents did. Though [he] is not a pacifist[he has] great admiration and respect for the kind fo courage pacifism entails[my own] paradox" (Duncan 2009, 1). Some advice for Mr. Duncan is in order. First of all, Mr. Duncan must realize that there are certain unwritten codes which we all follow according to the gender roles which society dictates. In a study of ads, "Goffman's models seem to follow one body of tacit social rules about gender, not two or three, or some mix[a sort of] code" (Hochschild 2003, 46). Mr. Duncan's child is young. It is normal for a child to question at that age who he is. "So, at this point [in a boy's life], [he's] asking [himself], Who and what am I Is this my identity" (Cahill 2006, 146) A good relationship with his father is guaranteed to help his son have success in life, not learning how to fight necessarily. Gathered from the "clinical experience of many psychiatrists and therapists doesstemfrom problematic relationships with parents. The basic idea is that each individual in some sense has to 'achieve' his gender identity by going through a developmental process" (Cahill 2006, 153). This solves the issue of gender roles. Now, Duncan is worried if he is being a just parent. "[W]here the ordinary relationships with parents are disrupted [in this process of achieving gender identity]this process is short-circuited" (Cahill 2006, 153). Clearly Duncan does not have problems here. He may perceive he is being a bad parent if he does not clearly define gender roles-ultra-masculinity being demonstrated by the fact that his son would know how to fight. "Ultra-femininity, like ultra-masculinity, may mask the underlying

Computerized Enrollment System Essay Example for Free

Computerized Enrollment System Essay Improvement in computer world means the act of making new arrangement or style of doing work, activities, and processes efficiently, effectively and faster from the past, that brings convenient to the people. Improvement is an opportunity for every one and in any organizations, the researchers want to have a part in this improvement either it be great or small, if there’s opportunity to be a part of this improvement the researchers wants to grab this opportunity. In this present world, technology is growing faster specially computer technology, using this kind of technology, information can be view very fast as well as to make reports out of this records through printing. In a school, computerized schedule retrieval is a great help to students, faculty and staff in terms of retrieving schedules of a student, subjects, instructors, rooms, and specific section and use it for a specific purposes. Using this kind of system can contribute improvements to the school. Look more:Â  example of perseverance essay In making schedules manually, it will take a long process since the staff assigned to it should assure that there is no conflict of schedules between rooms and instructors. The personnel should assure that the instructor should have not exceeded to the maximum load. The personnel should also assure that the schedules of those students should be distributed in regular school days, for night classes schedules should be in night time, and for weekend classes schedules should be in weekend days. Because of this the personnel becomes tired and sometimes when the personnel reviews the schedules, conflict of schedules occur, and posting the new schedules of every room can’t be done. And in the side of the students, they get tired writing the subjects and schedules in the form during enrollment. And finding vacant rooms in a specific time takes a time, since someone should go around and look for a vacant room. The researchers were hoping to reduce the time spent in creating the schedules, without conflict schedules, to reduce the time spent in getting schedules during enrollment, to access easily the schedules of rooms to find vacancy. Background of the Study Creating and retrieving schedules is not an easy job. It requires patience and perseverance. Patience in assigning every subject to a specific instructor in specific rooms, assuring that every schedules of every subject should be distributed in regular days, the personnel assigned to do this job assures that in every regular days a students should have a scheduled subject. The personnel assures that there’s no conflict of schedules like having 2 classes in the same room and time and Instructor is handling two classes at the same time. Perseverance that even if the personnel were very tired, he/she still needs to review the schedules to assure that all schedules were complete and no conflict of schedule. Many students get tired in writing their schedules with the same information in 4 different forms in every semester and in irregular students they find it difficult to add a subject, assuring that the schedule of the subject will not be conflict to the subject that he/she has. When the instructor was trying to find a vacant room in a specific time the instructor needs to look for the posted schedule in every room to find a vacant room and it takes time and energy finding for vacant room in the entire building. And sometimes because there’s not enough time new schedule of every room will not be posted. Because of these problems the system will hopefully give a solution for these problems.

The Pianist Essay Example for Free

The Pianist Essay The film The Pianist is about a man, Szpilman, living in Poland during the war. It tells his story as one of the themes in the film is clearly the holocaust. The film presents the horrors of the holocaust in the experience of one man, Wladysaw Szpilman as he hides from the Nazis. The film makes an honest approach to the condition of holocaust. It presents the shades of humanity in between the good and the bad. It shows how the war gave people a chance to triumph over the holocaust and their humanity while others to succumb to it and humanity. Circumstances force people to do strange things. The war genre requires a lot of sensitivity to enable the audience to put themselves in the shoes of a character as he interacts with his environment. The point of view is quite important to achieve this. In my analysis I intend to find out if the point of view of Szpilman helps the movie achieve the desired outcome. The film begins with music as Szpilman plays a piano for Polish radio. Even though the scene is interrupted by a bomb, Szpilman remains momentarily caught up in his music. His devotion to music becomes the strength he needs to survive because despite the horrific circumstances, he does not give up playing for the radio again. As he tells the SS officer who helps him, he wants to play for the polish radio. By virtue of his dreams, he believes the war will end even when an SS officer asked him what he wanted to do after the war. Music and all art thus come out in the film as worthy weapons against the struggle. In terms of leading actor the film has Adrien Brody play Szpilman. The actor as the film opens is caught up in fulfilling his dreams of music. He seems a little preoccupied and absorbed. He is a regular guy. The lead actor gives the film its perspective. We see the war through his eyes and his experiences. In the span of the film, contrary to what one would expect from a war film, he remains more alone and does not rise to become an astonishing person who saves the day and lots of human life. Instead his main achievement is that he manages to remain concealed and survives the invasion of the Nazis. The lead actor is not a conventional hero. He is mostly passive trying to understand what is going on in the world around him. As we accompany him in the movie, we get locked up with him in hiding places and watch him ravaged by the war as he loses weight, confused and fall to pieces. Adrien performs his role by being totally immersed in his character. How he moves and talks and acts reveals the transformation he is undergoing including losing weight as his character gets starved and severe malnutrition. He is striking in that he represents the humanity of many and the story of survival is the survival of humanity against ravages of war. The leading actor is not about being a super good character but embodiment of bare human circumstance and the amazing journey of survival during terrible circumstances. The film does not give in to the cultural assumptions that all the Jews were good people and all the Germans bad people. The leading actor as well as other suffering victims are not all of humanity. They too are problematic and are not represented as saints. The suffering they underwent is horrific by virtue of being human despite what kind of people they are. The film represents in addition the reality that some Nazis had humanity too. An SS officer took care of Szpilman for the last stretch of his survival. The mise-en-scene of the film displays great aspects of setting, costumes and make-up and staging. Portions of the film are set and shot in Germany using the old building and barracks that were actually used during the war. Much of the film was filmed in Praga district while some was filmed in Germany’s Babelsberg film studios. Here a recreation of the ghetto was made. The ruins of the ghetto were also filmed inside an army base in the former Soviet. That effectively creates a real feeling to the film. The set creates a backdrop to the life of the prisoners. The costumes clearly identify the time period of changes that were occurring as people lost more and more. In addition the costumes and make-up help set the stage for action character. The point of view used in the film is that of Szpilman the leading actor. While the story begins there are many characters but quickly the point of view of the leading actor takes over. After his escape, Szpilman eyes become what we see the world through. The film unrolls with scenes of Szpilman interacting with his confined world. We see him trying to keep from the Nazis and basically try to survive. In the meantime, the world inside his head comes on and off as he hears music in his head. The director , Roman Polanski, gives a true and brilliant film by being true to the autobiography story of the real life Szphilman. He brings to the film his own past. In his childhood, Roman Polanksi underwent a similar situation. During the war, he escaped Krakow Ghetto. This was after his mother died. He hid for the duration of the war in a Polish farmer’s barn. He survived the war along with his father. He therefore draws from his personal experience as well as his experience with other film that have similar themes. In addition Polanski has had experience with films that deal with confinement and its disturbing effects on people. This is in his movies The Tenant, Repulsion and Bitter Moon. Long shots characterize the movie. In several scenes Szphilman looks at the outside world as we look at him. Through the shots the audience gets to see him processing the world. He stares at people being hunted down and killed. He gets little glimpses of the world and his numbness easily comes out through the long shots. Aspects of technical elements in the film are used to highlight the themes. Low lighting and shadows create a feeling of limited vision. When Szpilman is in hiding, we see him covered in darkness. The indignity of living in subhuman condition underscore the humiliation many holocaust victims were exposed to. As he moves from hiding place and scavenges for food the flooding of light highlight how deserted he is. It is all bright and empty around him and no matter which way he looks he is met with emptiness. Dialogue in the film especially as Szpilman interacts with others show the effect of the long suffering on the victims. Forced to be quiet for long periods of time and unable to fully understand what is happening, dialogue is kept at minimal and no revealing. The characters can not express the depth of their experiences and they preserve themselves though direct dialogue. The sound in the film is kept at bare and music at minimal. There are no swelling scores allowing for the audience to stay with their bare emotions. The piano even when ‘silent’ is a beautiful addition to the film. When Szpilman comes across a piano in his hiding place he finds he can not play lest he will be discovered. However, he moves him fingers over the keys and the audience hears the music he is playing in his mind. The nostalgia and hope that Szpilman harbors comes through. The audience glimpses the source of strength for Szpilman’s survival. In comparing this film to others in the same genre some differences can be seen. One of the differences with another movie in the genre, Schindler’s List, is that the pianist is a film that is based on one person. Schindler’s List is broader in dealing with the holocaust in terms of the point of view. The pianist narrows down the holocaust by concentration on one man’s story. From him the audience can understand the holocaust and not the other way round. Schindler’s list has the story of two people; Schindler and Goeth. The cast in The Pianist is also heavily European while Schindler’s List is not. Another difference in that while the hero clearly comes out in Schindler’s List The Pianist does not give to the leading actor the usual hero traits. While Schindler is clearly a hero Szpilman is not a hero by overt means. He is a hero in choosing to survive and simply not giving up despite the difficulties. In addition, The Pianist does not draw clear lines between the good and the bad or assign blame. While it is clear there are bad people killing and hurting others, the film is largely non judgmental. Having watched the film, I feel that The Pianist is a great film. It lives up to its potential because one is completely caught up in Szpilman’s story and begins to understand the holocaust in that light. While other movies show the great suffering and heroes of the war, this film shows the quiet heroism that might go unnoticed by many, yet it is this sort of heroism that was more rampant than the celebrated one. The film is also capturing in the use of elements. The shooting and the delivery come together and the audience gets lost in the film without getting caught up in the ‘vehicle’ that is the technicalities of the film. The film deeply touched me and made me realize that war is terrible not just in what it physically does to people but also because of the psychological and traumatic effects. One of its effects is that it created a disturbance in me. I did not feel that someone came and rescued the day because for many holocaust victims their day was not saved. The realism of the film was quite refreshing. At the same time the film restores hope in humanity. Despite all the horrific events during the war, there were ample cases of people risking life to protect others. Many people helped Szpilman including the SS officer who was taking a great risk. Just as some people can stoop low beyond belief, so can others rise above expectations. In the end, the human spirit rises up against its adversity and that is the best effect of the film considering its genre. Szpilman’s point of view enables the audience to see the holocaust keenly without getting carried away by too much information or characters. References. Bordwell David and Thomson Kristin, Film Art: An introduction. 8 ed. (New York: McGraw- Hill Higher education, 2006). ‘Schindler’s List’: Internet Movie Data Base. 1990-2010. Web. 16 July 2010. ‘The Pianist’: Internet Movie Data base. 1990-2010. Web. 17 July 2010.

Product Development Strategy

Product Development Strategy Given the rapid changes in consumer tastes technology arid competition companies must develop a steady stream of new products and services A firm can obtain-new products m two ways. One is through acquisition by buying a whole company a patent or a license to produce someone else s product The other as through new-product development m the company s own research -and-development department By new products we mean original products product improvements product modifications and new brands that the firm develops through its own research-and-development efforts. When an organization introduces a product into a market they must ask themselves a number of questions. Who is the product aimed at? What benefit will they expect? How do they plan to position the product within the market? What differential advantage will the product offer over their competitors? New products continue to fail at a disturbing rate. One source estimates that more than 90 percent of all new products fail in within 2 years Another-study suggested that of the staggering 25,000 new consumer food, beverage, beauty, and healthcare products to hit the market each year, only 40 percent will be around 5 years later Moreover failure rates for new industrial products may be as high as 30 percent. Why do so many new products fail? There re several reasons Although an idea may be good the market size may have been overestimated Perhaps the actual product was not designed as well as it should have beer Or maybe it was incorrectly positioned in the market priced too high or advertised poorly A high-level executive might push a favorite idea despite poor marketing research findings- Sometimes the costs of product development are higher than expected, and sometimes Competitors fight back harder than Expected. However the reasons behind some new product failures seem pretty obvious Try the following on for size. Review of Literature Product strategies When an organization introduces a product into a market they must ask themselves a number of questions. Who is the product aimed at? What benefit will they expect? How do they plan to position the product within the market? What differential advantage will the product offer over their competitors? We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer (P.Tailor 7/00) Philip Kotler in Principles of Marketing devised a very interesting concept of benefit building with a product For a analysis the book of Principles of Marketing by P.Kotler. Kotler suggested that a product should be viewed in three levels. Level 1: Core Product. What is the core benefit your product offers?. Customers who purchase a camera are buying more then just a camera they are purchasing memories. Level 2Actual Product: All cameras capture memories. The aim is to ensure that your potential customers purchase your one. The strategy at this level involves organizations branding, adding features and benefits to ensure that their product offers a differential advantage from their competitors. Level 3: Augmented product: What additional non-tangible benefits can you offer? Competition at this level is based around after sales service, warranties, delivery and so on. John Lewis a retail departmental store offers free five year guarantee on purchases of their Television sets, this gives their `customers the additional benefit of peace of mind over the five years should their purchase develop a fault. Idea generation New product development starts with idea generation the systematic search for new product ideas. A company typically has to generate many in order to find a few good once. According to one well-known management consultant, For every 1 000 ideas, only 100 will have enough commercial t0 promise to merits a small sca1e experiment only 10 of those will Warrant substantial financial commitment and of those a couple will turn out to be unqualified successes. His conclusion? If you want to find a few ideas with the power to enthrall customer, foil competition, and thrill investors you must first generate hundreds and potentially thousands of unconventional strategic ideas. Internal Idea Sources Using internal sources the company can find new ideas through formal research and development. It can pick the brains of its executives Scientists engineers manufacturing staff Sand sales people Some companies have-developed successful entrepreneurial programs that encourage employees to think up and develop new product ideas. For example 3M s well known 15-percent rule allow employees to spend 15 percent of their tine bootlegging -working on projects of personal interest whether or not those project directly benefit the company. Companies some times look for creative innovation approaches that overcome barriers to the free flow-of new product ideas For example firms like Eureka Ranch-a well known new product hatchery -employ both method and madness in helping companies to jumpstart their new product idea generation process. External Idea Sources Good new product idea also come from watching and listening to customers The company can analyze customer questions and complaints to find new products that better solve consumes problems Company engineers or salespeople can meet with and work. Alongside customers to get suggestions and ideas The Company can conduct surveys or focus groups to learn about Consumer needs and wants. Heinz did just that when its researchers approached children who consume more than half of the ketchup sold find out what would make ketchup more appealing to them The answer change the color So, Heinz developed and launc1iedEZ Squirt green ketchup that comes iii a squeezable bottle targeted at kids Blastin Green ketchup was a smash hit, so Heinz followed up with an entire rainbow of EZ Squirt colors, including Funky Purple Passion Pink, Awesome Orange, Totally Teal, and Stellar Blue. The EZ Squirt bottle s special nozzle also emits a thin ketchup stream, so tykes can autograph their burgers (or squirt someo ne across the table though Heinz neglects to mention that). In all the new line earned the Company a 5 percent increase in sales ii the first year after hitting the grocery shelf. Consumers often create new products and uses on their own and companies can benefit by putting them on the market. For example for years customers were spreading the word that Skin-so-soft bath oil and moisturizer was also a terrific bug repellent. Whereas some Consumers Were content simply to bathe an water scented with the fragrant oil others carried it in their backpacks to mosquito-infested campsites or kept a bottle on the deck of their beach houses Avon tuned the idea into a complete line of Skin-So-Soft Bug Guard PLUS lR335Â ® products including the Insect Repellent Gentle Breeze Moistures Sun block Lotion SPF 30 a combination moisturizer insect repellent and sunscreen. The search for new-product ideas should be systematic rather than haphazard. Otherwise few new ideas will surface and many good ideas will sputter and die Top management can avoid these problems by installing an idea management system that directs the flow of new ideas to a central point where they can be collected reviewed and evaluated hi setting up such a system the company can do any or all of the following. Appoint a respected senior person to be the company s idea manager. Create a cross-functional idea management committee consisting of people from RD, engineering purchasing operations finance and sales and marketing to meet regri1rly and evaluate proposed new product and service ideas. Set up a toll-free number or Web site for anyone who wants to send a new idea to the idea manager. Encourage all company stakeholders-employees suppliers, distributors, dealers-to send their ideas to the idea manager. Set up formal recognition programs to reward those who contribute the best new ideas. Idea Screening The purpose of idea generation is to create a large number of ideas. The purpose of the succeeding stages is to reduce that number. The first idea-reducing stage is idea screening, which helps spot good ideas and drop poor ones as soon as possible. Product development costs rise greatly in later Stages, so the company wants to go ahead only with the product ideas that will turn into profitable products. The object is to eliminate unsound concepts prior to devoting resources to them. The screeners must ask at least three questions: Will the customer in the target market benefit from the product? What is the size and growth forecasts of the market segment/target market? What is the current or expected competitive pressure for the product idea? What are the industry sales and market trends the product idea is based on? Is it technically feasible to manufacture the product? Will the product be profitable when manufactured and delivered to the customer at the target price? Many companies require their executives to write up new-product ideas on a standard form that can be reviewed by a new-product committee. The write-up describes the product, the target market, and the competition. It makes some rough estimates of market size, product price, development time and costs, manufacturing costs, and rate of return. The committee then evaluates the idea against a set of general criteria. For example, at Kao Company, the large Japanese consumer-products company, the committee asks questions such as these: Is the product truly useful to consumer and society? Is it good for our particular company? Does it mesh well with the companys objectives and strategies? Do we have the people, skills, and resources to make it succeed? Does it deliver more value to customers than do competing products? Is it easy to advertise and distribute? Many companies have well-designed systems for rating and screening new-product ideas. Concept development and testing An attractive idea must be developed into a product concept. It is important to distinguish between a product idea, a product concept, and a product image. A product idea is an idea for a possible product that the company can see itself offering to the market. A product concept is a detailed version of the idea stated in meaningful consumer terms. A product image is the way consumers perceive an actual or potential product. Develop the marketing and engineering details Who is the target market and who is the decision maker in the purchasing process? What product features must the product incorporate? What benefits will the product provide? How will consumers react to the product? How will the product be produced most cost effectively? Prove feasibility through virtual computer aided rendering, and rapid prototyping What will it cost to produce it? Concept Development After 10 years of development, DaimlerChrysler is getting ready to commercialize its experimental fuel-cell-powered electric car. This cars nonpolluting fuel-cell system runs directly on methanol, which delivers hydrogen to the fuel cell with only water as a by-product. It is highly fuel efficient (75 percent more efficient than gasoline engines) and gives the new car an environmental advantage over standard internal combustion engine cars or even todays stupefacient gasoline-electric hybrid cars. Last year, DaimlerChrysler put 60 F-cell cars on the road in Japan, Germany, and the United states to test their worth in everyday operation. Based on the tiny Mercedes A-Class, the car accelerates quickly, reaches speeds of 90 miles per hour, and has a 280-mile driving range, giving it a huge edge over battery-powered electric cars that travel only about 80 miles before needing 3 to 12 hours off recharging. Fuel cell systems are also being tested in busses, trucks, and other vehicles. Now DimlerChryslers task is to develop this new product into alternative product concepts, find out how, attractive each concept is to customers, and choose the best one. It might create the following product concepts for the fuel-cell electric car: Concept 1 A moderately priced subcompact designed as a second family car to be used around town. The car is ideal for running errands and visiting friends. Concept 2 A medium-cost sporty compact appealing to young people. Concept 3 A inexpensive subcompact green car appealing to environmentally conscious people who want practical transportation and low pollution. Concept 4 A high-end SUV appealing to those who love the space SUVs provide but lament the poor gas mileage. Concept Testing Concept testing calls for testing new-product concepts with groups of target consumers. The concepts may be presented to consumers symbolically or physically. Here; in words, is concept 3: An efficient fun-to drive fuel cell-powered electric subcompact car that seats four. This methanol powered high-tech wonder provides practical and reliable trans potation with virtually o pollution It goes up to 90 miles per hour and unlike battery-powered electric cars, it never needs recharging It s priced, fully equipped at $20000. For some concept tests a word or picture description might be sufficient. However a more concrete and physical presentation of the concept will increase the reliability of the concept test Today some marketers are finding innovative ways to make product concepts more real to consumer subjects For example some are using virtual reality to test product concepts. Virtual reality programs use computers and sensory devices (such as gloves or goggles) to simulate reality A designer of kitchen cabinets might use a virtual reality program to help a customer see how his or her kitschier would look and work if remodeled with the companys products. After being exposed to the concept consumers then may be asked to react to at by answering questions such as those. The answers will help the company decide which concept has the strongest appeal For example the last question asks about the consumers intention to buy Suppose 10 percent of the consumers said they definitely would buy and another 5 pe rcent said obab1y The company could project these figures to the full population in this target group to estimate sales volume Even then the estimate is uncertain because people do not always carry out their stated intentions. Marketing Strategy development Suppose DaimlerChrysler finds that concept 3 for the fuel cell powered electric car tests is best The next step is marketing strategy development designing an initial marketing strategy for introducing this car to the market. The marketing strategy statement consists of three parts. The first part describes the tar get market the planned product positioning; and the sates, market share, and profit goals for the first few years. Thus: The target market is younger well educated moderate to high income individuals couples or small families seeking practical environmentally responsible transportation The car will be positioned as more economical to operate, more fun to drive, and less polluting than today s internal combustion engine or hybrid cars It is also less restricting than battery powered electric cars which must be recharged regularly. The company will aim to sell 100 000 cars in the first year at a loss of not more than $15 million In the second year the company wall aim for sales of 120,000 cars and a profit of $25 million. The second part of the marking strategy statement outlines the product s planned price distribution and marketing budget for the first year: The fuel cell powered electric car will be offered an three colors-red white and blue-and will have optional air-conditioning and power drive features It will sell at a retail price of $20,000-with 15 percent off the list price to dealers. Dealers who sell more than 10 cars per month will get an additional discount of5 percent on each car sold that month An advertising budget of$5Q million will be split 50-50 between a national media campaign and local advertising. Advertising will emphasize the cars fun spirit and low emissions. During the first year, $100,000 will be spent on marketing research to find out who is buying the car and their satisfaction levels. Business analysis Once management has decided on its product concept and marketing strategy it can evaluate the business- attractiveness of the proposal. Business analysis involves a review of the sales costs, and profit projections for anew product to find out whether they satisfy the companys objectives. If they do the-product can move to-the product development stage. To estimate sales, the company might look at the sales history of similar products and conduct surveys of market opinion. It can then estimate minimum and maximum sales to assess the range of risk. After preparing the sales forecast, management can estimate the expected costs and profits for the product including marketing RD operations accounting and finance costs. The company then uses the sales and costs figures to analyze the new products financial attractiveness. Estimate likely selling price based upon competition and customer feedback Estimate sales volume based upon size of market and such tools as the Fourt-Woodlock equation Estimate profitability and breakeven point Product development So far for many new product concepts the product may have existed only as a word a thawing or perhaps a crude mock-up If the product concept passes the business test it moves into product development Here RD or engineering develops the product concept into a physical product. The product development step however now calls for a large jump in investment It will show whether the product idea can be turned into a work able product. The RD department will develop and test one or more physical versions of the product concept RD hopes to design a prototype that will satisfy and excite consumers and that can be produced quickly aid at budgeted costs. Developing a successful prototype can take days, weeks, months, or even years. Often products under go rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them. Here are some examples of such product tests: Procter Gamb1e (PG)spends $150 million on 4,000 to 5 0O studies a year test in everything from the ergonomics of picking up a shampoo bottle to how long women can keep their hands in sudsy water. On any given day subjects meet an focus groups e11 their dirty laundry to researchers put prototype diapers on their babies bottoms and rub mysterious creams on their faces Last year one elementary school raised $17000 by having students and parents take part in PG product tests Students tested toothpaste and shampoo and ate brownies while their mothers watched advertising for Tempo tissue PG s paper wipes packaged to fit in a car. At Gillette almost everyone gets involved in new product testing. Every working day at Gillette, 200 volunteers from various departments come to work unshaven troop to the second floor of the companys gritty South Boston plant and enter small booths with a sink and mirror. There they take instructions from technicians on the other side of a small window as to which razor, shaving cream or after shave to use The volunteers evaluate razors for sharpness of blade, smoothness of glide and ease of handling In a nearby shower room women perform the same ritual on their legs, underarms and what the company delicately refers to as the bikini area. We bleed so you. 11 get a good shave at home says one Gillette employee. Test marketing If the product passes functional and consumer tests, the next step is test marketing the stage at which the product and marketing program are introduced into more realistic market settings. Test marketing gives the marketer experience with marketing the product before going to the great expense of full introduction. It lets the company test the product and its entire marketing program-positioning strategy advertising distribution pricing branding and packaging and budget levels. The amount of test marketing needed varies with each new product Test marketing costs can be high, and it takes time that may allow competitors to gain advantages. Produce a physical prototype or mock-up Test the product (and its packaging) in typical usage situations Conduct focus group customer interviews or introduce at trade show Make adjustments where necessary Produce an initial run of the product and sell it in a test market area to determine customer acceptance When the costs of developing and introducing the product are low or when management as already confident about the new product the company may do little or no test marketing In fact test marketing by consumer package-goods firms has been declining in recent years Companies often do not test market simple line extensions or copies of successful competitor products For example. PG introduced its Folgerss decaffeinated coffee crystals without test marketing and Pillsbury rolled out Chewy granola bars and chocolate covered Granola Dips with no standard test market. However when introducing a new product requires a big investment or when management is not sure of the product or marketing program a company may do a lot of test marketing. For instance Lever USA spent 2 years testing its highly successful Lever 2000 bar soap in Atlanta before introducing it internationally. Frito-Lay did 18 months of testing in three markets on at least five formulations before introducing its Baked Lays lin e of low fat snacks. And Nokia test-marketed its N-Gage cell phone/mobile game player extensively in London before introducing it worldwide. Standard test Marketing Using standard test markets, the company finds a small number of representative test cities conducts a full marketing campaign in these cities and uses store audits consumer and distributor surveys, and other measures to gauge product performance. The results are used to forecast national sales and profits discover potential product problems and fine tune the marketing program. Standard test markets have some drawbacks. They can be very costly and they may take a long time-some last as long as 3 to 5 years Moreover competitors can monitor test market results or even interfere with them by cutting their prices in test cities increasing their pro motion or even buying up the product being tested. Finally test market give competitors a look at the companys new product well before it is introduced nationally Thus competitors may have tune to develop defensive strategies and may even beat the company s product to the market For example while CLOROXÂ ® was still test marketing its new detergent with bleach in selected markets PG launched Tide with Bleach nationally Tide with Bleach quickly became the segment leader GLOROXÂ ® later withdrew its detergent Despite these disadvantages standard test markets are still the most widely used approach for major in-market testing However many companies today are shifting toward quicker and cheaper controlled and simulated test marketing methods. Control Test Marketing Several research firms keep controlled panels of stores that have agreed to carry new products for a fee Controlled test marketing systems like ACNielsens Scan track and Information Resources Inc s (IRI) Behavior Scan track individual consumer behavior for new products from the television set to the checkout counter. In each Behavior Scan market WI maintains a panel of shoppers who report all of their purchases by showing an identification card at check-out in participating stores and by using a handheld scanner at home to record purchases at nonparticipating stores. With in test stores, IRI controls such factors as shelf placement price and ia-store promotions for the product being tested IRI also measures TV viewing in each panel household and sends special commercials to panel member television sets Direct mail promotions can also be tested. Commercialization Commercialization is the process or cycle of introducing a new product into the market. The actual launch of a new product is the final stage of new product development, and the one where the most money will have to be spent for advertising, sales promotion, and other marketing efforts. In the case of a new consumer packaged good, costs will be at least $ 10 million, but can reach up to $ 200 million. In general one can say that it will cost about a dollar for each dollar of sales turnover achieved. Commercialization is often confused with sales, marketing or business development. The Commercialization process has three key aspects: The funnel. It is essential to look at many ideas to get one or two products or business that can be sustained long-term It is a stage-wise process and each stage has its own key goals and milestones It is vital to involve key stakeholders early, including customers Commercialization of a product will only take place, if the following four questions can be answered: When? The company has to decide on the introduction timing. When facing the danger of cannibalizing the sales of the companys other products, if the product can be improved further, or if the economy is down, the launch should be delayed. Every single bank in Nigeria today has been commercialized. But its sad enough to know that most of these banks are not straight forward in their various dealings with their clines/customers. Where? The company has to decide where to launch its products. It can be in a single location, one or several regions, a national or the international market. This decision will be strongly influenced by the companys resources, in terms of capital, managerial confidence and operational capacities. Smaller companies usually launch in attractive cities or regions, while larger companies enter a national market at once. Global roll outs are generally only undertaken by multinational conglomerates, since they have the necessary size and make use of international distribution systems (e.g., Unilever, Procter Gamble). Other multinationals use the lead-country strategy: introducing the new product in one country/region at a time (e.g. Colgate-Palmolive). To Whom? The primary target consumer group will have been identified earlier by research and test marketing. These primary consumer groups should consist of innovators, early adopters, heavy users and/or opinion leaders. This will ensure adoption by other buyers in the market place during the product growth period. How? The company has to decide on an action plan for introducing the product by implementing the above decisions. It has to develop a viable marketing mix and create a respective marketing budget. Test marketing gives management the information needed to make a final decision about whether to launch the new product. If the company goes ahead with commercialization- introducing the new product into the market-it will face high costs The company may have to build or rent a manufacturing facility. And it may have to spend in the case of a new consumer packaged good between $10 million and $200 million for advertising sales promotion, and other marketing efforts in the first year. The company launching a new product must first decide on introduction timing. If DaimlerChrysler s new fuel cell electric car will eat into the sales of the company s other cars its introduction may be delayed If the car can be improved further, or if the economy is down, the company may wait until the following year to launch it. Next, the company must decide where to launch the new product-in a single location, a region the national market or the international market. Few companies have the confidence capital and capacity to launch new products into full national or international distribution. They will develop a planned market rollout over time. In particular small companies may enter attractive cities or regions one at a time Larger companies, however may quickly intro- 1uce new models into several regions or into the full national market. There are the following step of commercialization. Launch the product Produce and place advertisements and other promotions Fill the distribution pipeline with product Critical path analysis is most useful at this stage Organizing for new product Development Many companies organize their new product development process into the orderly sequence of starting-with idea generation and ending with commercialization Under this sequential product development approach one company department works individually to complete its stage of the process before passing the new product along to the development next department and stage. This orderly step-by step process can help bring control to complex and risky projects. But it also can be dangerously slow. In fast changing highly competitive works markets such slow but sure product development can result in pro4uct failures lost sales arid profits and crumbling market positions Speed to market and reducing new product development cycle time have become pressing concerns to companies in all industries. In order to get their new products to market more quickly many companies are adopting a faster team-oriented approach called simultaneous product development (or team bad or collaborative product-development) Under this approach company departments work closely together through cross functional teams overlapping the steps in the product development process to save time and increase effectiveness Instead of passing the new product from department to department the company assembles a team -of people from various departments that Stays with the new product from start to finish. Such teams usually include people from the marketing finance design, manufacturing and legal departments and even supplier and customer companies. top management gives the product development team general strategic direction but no clear cut product idea or work plan It challenges the team with stiff and seemingly contradictory goals- turn out carefully planned and superior new products but do it quickly -and then givers the team whatever freedom and resources it needs to meet the challenge In the sequential process a bottleneck at one phase can seriously slow the entire protect In the simultaneous approach, if one functional area hits snags it works to resolve them while the team moves on. The Data Collection Primary Data BOOKS Principal of Marketing (Eleventh Edition) Part III Chapter# 9 Page # 274,276,280,282 Web site www.learnmarketing.net www.wikipedia.org www.infotrends.com Secondary Data Organization PG Pakistan Private (Ltd

Roman Pantomime :: essays research papers

In assessment of the origins and nature of pantomime in ancient Rome, one will clearly see that the latter two factors are wide and varied. This is due to the collaborative nature of the art as a whole. With a close examination of archaeological, textual and representational evidence one will gain a precise understanding of how the origins, nature and type of audience of the pantomime are interrelated. One will additionally gain inisight into the widespread popularity of pantomime despite a general dislike towards drama in ancient Rome. Before one can begin to consider the origins of Roman pantomime, one must have a clear understanding of the nature of pantomime. This is due to the fact that the nature of the art is in most cases, directly related to its origins. Once the nature of the art has been established, one will clearly see the connection between the latter and it’s origins. The term pantomime, which was, introduced by the Italian Greeks referrs to the actor. The mimer of everything. The pantomime was considered a solo performer who wore a mask, and expressed himself through dance, but did not sing. Rather, a musical group or chorus accompanied the pantomime. This type of performance is usually likened to a ballet enactment with a mythical theme. The pantomime usually tended to appeal to higher tastes with its mythical themes but as Grimal implies, could also be comic and erotic. In his discussion of pantomime, Lucian of Samosata (ca. 125 – 180) notes that the pantomime represents the orator and the composer of declamations. Lucian claims that the success of the pantomime depends upon his skillful adadptation of language to character. It is considered that the pantomime had incredible versitality to show forth human character and passion in all their varieties. These qualities of the pantomime were praised by Lesbonax of Mytilene who called pantomimes ‘manual philosophers.’ Futher evidence of the versatility of the pantomime in showing emotion and character can be seen in the words of Timocrates: I know not what truth there may be in Plato’s analysis of the soul into the three elements of spirit, appetite and reason: but each of the three is admirably illustrated by the pantomime; he shows us the angry man, he shows us the lover, and he shows us every passion under the control of reason†¦ The pantomime was not only skillful in portraying human character, but additionally in embracing many other skills into a single embodiment.

Dantes Motivation to Write The Divine Comedy Essay example -- Dante A

Dante's Motivation to Write The Divine Comedy (La Divina Commedia) To truly comprehend Dante’s Divine Comedy, although complete comprehension is not necessary to enjoy this literary masterpiece, there are several skills one might need to acquire. For instance, one helpful piece of knowledge would be the ability to fluently speak Italian, since the many translations differ being able to have read Dante’s actual written words and understand them would make reading the Divine Comedy a bit more personal and therefore easier to understand. To catch and understand the plethora of references and allusions made by Dante it would aid any reader with their findings to be accompanying their reading of the Divine Comedy with a reading of Dante’s autobiography Vita Nuova. Vita Nuova or New Life would give the reader a comprehension of all the political references in addition to all of the political references throughout the Divine Comedy. Whether it is Dante’s un avenged ancestor Geri del Bello or the political leader Boniface th e Divine Comedy is made up of many aspects of Dante’s life thus making it difficult for any scholar to pinpoint the true motive behind the writings of the Divine Comedy.   Ã‚  Ã‚  Ã‚  Ã‚  However, if one was seeking more then just a ruff understanding of this piece, perhaps the reader is seeking the true reasoning behind the madness that is his unforgettable journey through the afterlife, it may take a more in depth view into the who Dante was. There are several purposes thought of as to why Dante wrote the Divine Comedy to begin with. Perhaps it is all about his dead â€Å"love† Beatrice the divine angel. Or maybe, this is a political tirade. Since Dante was heavily involved in politices perhaps he wanted to promote change, after he was exiled. He had of course been known for writing many epistles in hopes of changing the way things were. And there exists even a third option, the third option could easily be the most obvious. It is said the Dante merely wanted an Italian epic tale, one to match Virgil’s (Aeniad) or Homer’s (Odyssey) . Regardless of the reasoning behind the Divine Comedy the outcome could easily be seen as any of the outcomes Dante originally intended, and perhaps that is what makes this a timeless piece of literary genius.   Ã‚  Ã‚  Ã‚  Ã‚  Love, an often overused motive for, basically anything could easily be the reasoning behind Dante’s Divin... ... of work. It is funny when the Divine Comedy is looked at along side â€Å"Vita Nuova† because the Divine Comedy is just as much of an autobiography as â€Å"New Life.† It is a look into the life of Dante put into his own unparalleled form of poetry, â€Å"though he does not span tragedy and comedy, as Shakespeare does (Dante’s comedy is very seldom comic), he does span poetry and prose† Dante used all of his knowledge on poetry in this one piece that is the Divine Comedy.   Ã‚  Ã‚  Ã‚  Ã‚  The answer to the question of the motivation that made Dante write this piece is simply answered like any standardized test question, the most obvious answer is too obvious to be correct, the simplest answer is not complicated enough to satisfy those who make up the tests, and there is always one long answer to throw off the test taker by using big words and names their nor familiar with, so the only answer left is that they all add to make the Divine Comedy a timeless classic. Perhaps it is even because there is no one answer to the lesson Dante sought to teach his readers that allow any reader to absorb his Comedy and manipulate it to satisfy any desire the reader may have. Therefore making it enjoyable to anyone.

Fear and paranoia created in the crucible Essay

The Crucible is full of heat, suspense, extramarital sex, public lies and ruthless prosecution, All of which add up to produce a book in which the theme of fear and paranoia is unquestionably a part in these small-town people’s lives. During the crucible, Miller tries to project a lot of fear and paranoia into his work, enabling the reader to physically and emotionally feel their part in Salem’s history. Salem is taken from the Hebrew Shalom meaning peace however from Millers part in the crucible; a darker, chaotic view is created for the readers, and the reality of peace is more shadowed by Salem and its characters dark paranoia. The overall effect that paranoia can set on a town is extraordinary, from being a small, well-known, blissful town; one mistake from a paranoid person can set off the whole town and can therefore disrupt and disturb it. Take Salem for example, a bunch of girls found dancing in the wood are immediately accused of doing witchcraft and trafficking with the devil, the paranoia of this town is really expressed by the fact that within the next day everybody knew about the â€Å"incident† and everybody except relatives had been quick to judge and had labelled them all witches, expressing the paranoia and fear among this small town. Miller’s attempts to create fear and paranoia are demonstrated in the way that he gives the readers and the characters something to be afraid of, fear must have a cause. Miller’s attempts at this are shown in the first scene as Parris questions and harasses Abigail because of his own paranoid ways that they were trafficking with the devil or even conjuring witchcraft in the woods, and the fear of his position and authority as reverend being taken from him and being thrown out of Salem. This fear is revealed as Parris says, â€Å"Now then, in the midst of such disruption, my own household is discovered to be the very centre of some obscene practice. † The life of many in Salem is orderly and controlled through religion fear of Gods might, not going to church could result in being sent into hell or purgatory after death. For example on page seventy three, as john proctor is quickly judged and damned and also accused by Cheever by saying â€Å"He plough on Sunday, sir†, thereby condemning proctor and heavily persuading Danforth to jail John Proctor. Fear for many of the characters is set by Miller on several different levels and so for a great number of people in the village, the churches power causes fear to do with the churches authority on how they have the power along with the law over witches, in the means of hangings, burnings and executions etc. The ordinary of the folk in the town have simple minds and can easily be manipulated or taken advantage over by the more superior of the town members, they can therefore easily be afraid of witches and their powers. These people also believed that their religion, Christianity was the only religion for the people, and straying from this religion was heresy. If a person tried to be an individual or â€Å"loner†, they were looked down upon, for that would mean they were leaving the community of belief that was supposed to be held by all members of the society. Salem was a theocracy, a type of government formed by combining the institutions of both state and church. When certain people began to be individualists, fear set into the community. It was this fear that prompted the Salem witch trials, the story that the play begins to tell. Because Salem’s inhabitants lived such ordinary lives, most of which were ruled or pressured intently by God, their lives became disorderly and the highers lose control, causing unrest among people’s lives for the reason that people need routine. However, once the highers lose control they therefore become afraid of losing their power and open to people becoming individuals and not being afraid to speak out or even proceed in the manner of life that they choose. As the play progresses, the church begins to lose power over individualists and rebels and consequently see people changing their ways of life because of the more recent happenings. This is shown in the way of the girls dancing in the woods. This act could possibly be taken as an act of witchcraft or possibly individualism; the girls (Betty, Mercy, Ruth, Mary, Abigail and Tituba) could have possibly been expressing their newfound uniqueness by dancing in the woods. In contrast to this lack of fear, the girls found dancing in the woods could possibly be taken as a taken as a very bold and daring act and an indication towards a desire for freedom or change and a desire to break control. This is indignation towards the church and their lives and is shown on page seven as she says, â€Å"Uncle, we did dance; let you tell them I confessed it – and I’ll be whipped if I must be. But they’re speakin’ of witchcraft. Betty’s not witched. † This quotation from Abigail is a suggestion to the rest of the town by expressing her point of not being witch, yet just dancing and symbolising their rebellious nature and newly found individualism. The townsfolk become confused with an alteration in the Status quo and are afraid of the unknown, so finally fear and paranoia sets in. Miller wrote the play from the stand point that people must not only be careful about how they react to certain situations, but that they also cannot avoid involvement in other issues, for that would mean to deny one’s own personal responsibility in the human race. Why are themes important to Miller? Themes are extremely and increasingly important to Miller as without these, plays or books are simply pieces of writing with no morale, theme or even point, and therefore the reader gains nothing from these books and feels no great need to read them, making them unsellable and pointless. Even the title plays a big part in the understanding of the book, for example in the crucible, this meaning a container which metals are heated to extract the poor element from dross or impurities, shows that this stands for the morale or point of the book that John Proctor is tested in a life-threatening ordeal and his death at the end rather than the betrayal of his confidence shows us that he too has come through the fire to be purified. Themes are important to Miller, the reader and the characters and this is shown in each of Millers books produced before he wrote and directed the crucible. In 1950, he wrote an adaptation of an enemy of the people, and the theme being the individual who insists he is right while the vast majority is absolutely wrong, this book even tying in with the crucible slightly. As well as all the other plays and books by Arthur Miller, like St. joan and the crucible and a man for all seasons, all his books are based on one similar thing and this is the overall main theme – a real historical happening, and this is the same case for the majority of his plays, all having a similar theme. In all three books in this case, the audience comes to value and applaud the stand made by the individual against the apparent vindictiveness of the law. From all of Millers books and plays, the crucible is renound for being the best and is shown and read all over the world, because of its meaning and theme of being somewhat different in different places and moments, giving information about the country it is being acted in, and so not only gives something extra to the reader but gives something back to the author each time it is acted out. The crucible is forever distinct of its time and maintains relevance because of its theme. The theme of the crucible however being of course, the conflict between a mans raw deeds and his conception of himself; the question of whether conscience is in fact an organic part of the human being, and what happens when it is handed over not merely to the state or the mores of the time but o one’s friend or wife. Overall, themes are important to Arthur Miller as it is shown in all of his other plays and that without one, a play is pointless and has no morale and is therefore not necessary to be produced as it is giving nothing to the human life, and is therefore extremely important to not only Arthur Millers plays but to every other playwrights plays throughout the world.